Master high-impact communication campaigns

The VIKING Framework equips you with a six-step field‑tested system to plan, launch, and measure communication campaigns that deliver measurable outcomes and drive lasting change.

The book will help you master how to:

✔ Build campaigns rooted in clarity and purpose

✔ Launch with momentum and adapt when dynamics shift

✔ Sustain engagement and build long-term trust

✔ Measure what matters and show strategic impact

✔ Apply field-tested tools, templates, and real-world examples

A 6‑step Framework That Works: Validate → Ideate → Kickoff → Improvise → Nurture → Gauge

V – Validate: Chart the right course.
Before crafting messages, make sure the campaign is rooted in strategic clarity. What are the business goals? Who truly needs to be influenced? How will success be defined?

I – Ideate: Think strategically, creatively, and collaboratively.
Bring the right people to the table. Brainstorm message architecture, channels, and narratives that align with your goals and resonate with your audience.

K – Kickoff: Launch with purpose.
This is where execution begins. Align your stakeholders, lock in your timelines, and launch your first wave with confidence—setting the tone for everything that follows.

I – Improvise: Adapt with agility.
Even the best plans meet real-world resistance. Be ready to pivot, respond to feedback, and find new ways to deliver your message without losing momentum.

N – Nurture: Sustain the story.
Campaigns don’t end at launch. Build in follow-ups, reinforcements, and reinforcement loops that keep the message alive and relevant.

G – Gauge: Measure what matters.
Look beyond vanity metrics. Learn what worked, what didn’t, and what moved the needle—then carry those lessons forward into your next campaign.

The VIKING Framework

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Why It Works

Strategic and adaptable – Use it across industries, functions, or campaign types
Real-world tested – Built from live campaigns in global organizations
Actionable and scalable – Whether you’re a team of one or twenty
Focused on business impact – Not just activity, but outcomes

The VIKING Framework is your compass in a world where communication needs to be smarter, faster, and more meaningful than ever before.

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Want to learn how to apply VIKING in your organization?
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Master high-impact communication campaigns

V – Validate: Chart the right course.Before crafting messages, make sure the campaign is rooted in strategic clarity. What are the business goals? Who truly needs to be influenced? How will success be defined?

I – Ideate: Think strategically, creatively, and collaboratively.Bring the right people to the table. Brainstorm message architecture, channels, and narratives that align with your goals and resonate with your audience.

K – Kickoff: Launch with purpose.This is where execution begins. Align your stakeholders, lock in your timelines, and launch your first wave with confidence—setting the tone for everything that follows.

I – Improvise: Adapt with agility.Even the best plans meet real-world resistance. Be ready to pivot, respond to feedback, and find new ways to deliver your message without losing momentum.

N – Nurture: Sustain the story.Campaigns don’t end at launch. Build in follow-ups, reinforcements, and reinforcement loops that keep the message alive and relevant.

G – Gauge: Measure what matters.Look beyond vanity metrics. Learn what worked, what didn’t, and what moved the needle—then carry those lessons forward into your next campaign.