Master high-impact communication campaigns
The VIKING Framework equips you with a six-step field‑tested system to plan, launch, and measure communication campaigns that deliver measurable outcomes and drive lasting change.
The book will help you master how to:
✔ Build campaigns rooted in clarity and purpose
✔ Launch with momentum and adapt when dynamics shift
✔ Sustain engagement and build long-term trust
✔ Measure what matters and show strategic impact
✔ Apply field-tested tools, templates, and real-world examples
A 6‑step Framework That Works: Validate → Ideate → Kickoff → Improvise → Nurture → Gauge
V – Validate: Chart the right course.
Before crafting messages, make sure the campaign is rooted in strategic clarity. What are the business goals? Who truly needs to be influenced? How will success be defined?
I – Ideate: Think strategically, creatively, and collaboratively.
Bring the right people to the table. Brainstorm message architecture, channels, and narratives that align with your goals and resonate with your audience.
K – Kickoff: Launch with purpose.
This is where execution begins. Align your stakeholders, lock in your timelines, and launch your first wave with confidence—setting the tone for everything that follows.
I – Improvise: Adapt with agility.
Even the best plans meet real-world resistance. Be ready to pivot, respond to feedback, and find new ways to deliver your message without losing momentum.
N – Nurture: Sustain the story.
Campaigns don’t end at launch. Build in follow-ups, reinforcements, and reinforcement loops that keep the message alive and relevant.
G – Gauge: Measure what matters.
Look beyond vanity metrics. Learn what worked, what didn’t, and what moved the needle—then carry those lessons forward into your next campaign.
The VIKING Framework
FAQs About The VIKING Framework
1. Can the VIKING Framework be applied to both external and internal communications?
Yes, its principles can be applied across marketing communications, employee engagement, change management, employer branding, and even cross-functional initiatives involving HR, IT, or marketing. Anywhere strategic messaging and behavior change are needed, VIKING can help.
2. Does the framework only work in large organizations?
Not at all. The VIKING Framework is scalable. Whether you're part of a lean startup team or a global enterprise, the six steps can be adapted to your available resources, team size, and organizational structure. The book offers a comprehensive look at how the framework can be applied by resouce-limited organizations.
3. How is The VIKING Framework different from traditional project planning models?
Most models focus on timelines and deliverables. The VIKING Framework centers on audience impact and strategic alignment. It helps you design communications that land with people, not just meet deadlines. It’s both a thinking tool and an execution framework.
4. What if I’ve already launched my campaign? Can I still use it?
Absolutely. The VIKING Framework isn't a one-time process, it’s a cycle. You can jump in at any point, especially during the Improvise, Nurture, or Gauge phases, to course-correct, re-energize, or evaluate your efforts.
5. Is the framework too rigid for fast-moving teams?
Quite the opposite. The VIKING Framework is deliberately flexible. It provides structure without slowing you down, helping you make better decisions in fast-changing environments. Think of it as a guide, not a rulebook.
6. How can buisness leaders and non-communications professionals use the framework?
The framework is highly recommended for business leaders, HR leaders, team managers, transformation officers, and startup founders who needs to influence their teams and the markerts through storytelling, alignment, and strategic communication.
Why It Works
Strategic and adaptable – Use it across industries, functions, or campaign types
Real-world tested – Built from live campaigns in global organizations
Actionable and scalable – Whether you’re a team of one or twenty
Focused on business impact – Not just activity, but outcomes
The VIKING Framework is your compass in a world where communication needs to be smarter, faster, and more meaningful than ever before.
ZIG ZIGLAR
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